ONLINE MEDIA PLANNING AND MANAGEMENT

Pepperjam provides a robust media planning and media management solution for individual advertisers and advertising agencies, which is strategically divided into the (7) six primary online media channels: (1) Search Advertising, (2) Contextual Advertising, (3) CPM / CPC Banner Placement, (4) Ad Network Placement, (5) Affiliate Marketing, (6) BUZZ Marketing, and (7) Strategic Partnership Placement and Acquisition.

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MEDIA BUYING: Banner Placement (CPM / CPC)

Unlike search and contextual media, Banner rotations offer the advantage of communicating your message and promoting your brand through a wide array of images and colors.  The traditional banner purchase is on a cost-per-thousand (CPM) basis, which means that you will pay a specified amount every time your banner is placed or rotated 1,000 times.  However, in many cases, we are able to negotiate placement on a cost-per-click (CPC) basis.

Pepperjam will manage and negotiate placement of your banner rotations across all relevant website properties, including top e-commerce properties like Shopping.com, Yahoo Shopping, Expedia and MSN Shopping; news and content websites like CNN.com and Fox News; and social networking websites such as Facebook.com, MySpace.com and Friendster, among many other targeted verticals.

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Strategic Partnership Placement and Acquisition

Over the past seven-years Pepperjam has formed an arsenal of powerful partnerships with major e-commerce and internet companies.  On behalf of our clients, we have negotiated partnerships with industry-leading companies such as Target, Buy.com, QVC, Shop.com, Martha Stewart OmniMedia, Overstock.com, Costco, Amazon, American Airlines, Delta Airlines, US Airlines, Cooking.com, and Epicurious.com to name a few.  If you'd like to gain placement on any of these websites and more, give us a call or contact us today.

Allow Pepperjam to negotiate partnership deals on your behalf.  Pepperjam will aggressively follow-up on leads and aggressively prospect new relationships, while identifying fresh and exciting strategic placement opportunities.

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pepperjamSEARCH is one of only 20 Google Adwords Qualified Advertising Agencies in the United States.  In addition, pepperjamSEARCH is recognized by Yahoo! as a Yahoo Search Marketing Ambassador and is the only firm in the United States to require all staff  to successfully pass the Google and Yahoo Professional Exams as a requisite of employment.

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MEDIA BUYING: Contextual Advertising

Contextual Advertising or text-based online advertising allows advertisers to strategically place text advertisements on some of the internet's most heavily trafficed websites.  Unlike advertising on search-engines like Google or Yahoo!, contextual advertising networks allow you to select or "cherry pick" the websites that are most relevant to your business.  In this way, your media dollars are optimized through strategic placement of your message in front of a targeted audience of viewers.

With years of experience purchasing contextual ad media across all e-commerce verticals, Pepperjam will select the most appropriate websites to drive traffic to your website(s).  We will leverage our brand to get you the lowest possible CPM or CPC prices and we will manage all aspects of the buy.  Regardless of the size or duration of the campaign, Pepperjam will accommodate your media budget and maximize your advertising dollars.

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MEDIA BUYING: Ad Network Placement

Over the last 24-months Ad Networks have grown and flourished.  Very powerful networks such as azoogle, CPA Empire, Hydra Networks and others have defined a new opportunity for businesses to generate sales and leads on a large scale.  Ad Networks are much like a "Super Affiliate" in that they provide businesses access to a massive network of downstream-affiliates.  Acting as the middle-man, Ad Networks produce high volume sales and leads while providing robust tracking and reporting.

Allow Pepperjam to negotiate the best possible rate and placement for your products or services on any of the leading Ad Networks.  Pepperjam has more experience than any other company in the United States with launching successful Ad Network programs - just ask the network, they know us well!

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AND MANY OTHERS!

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MEDIA BUYING: Affiliate Marketing Launch / Optimization

Next to search-engine marketing, Affiliate Marketing is the fastest growing segment of online marketing.  Affiliate Marketing is partnership marketing - think about the potential in having a very large (hundreds or thousands) online, virtual sales force constantly promoting your product(s) and / or service(s) on a pay-for-performance basis.  The initial investment to launch an affiliate program is small - the potential is huge - in fact, an effectively run affiliate marketing program could and should represent about 20% of your bottom line online sales.  Partner with Pepperjam, the unequivocal leader in affiliate program launch and management.

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MEDIA BUYING: Viral BUZZ Marketing

Buzz Marketing is not a new concept and the internet has not invented it; however, the internet provides the ultimate platform to launch a successful viral marketing buzz campaign.

Pepperjam has a team of social media and buzz marketing experts that can assist in getting your "News" to the front page of top social media websites such as Digg.com.  In addition, we have the resources to get you strategically noticed on social media websites such as StumbleUpon, del.icio.us, MySpace, and many others.  Furthermore, we offer assistance in inexpensively getting your press release placed and noticed on the primary online news channels, including Google News and Yahoo News.

Are you interested in getting people to talk about your products or services?

The execution of a buzz marketing campaign can quickly result in tens of thousands of people talking about your product to others, which creates a viral spiral of events that leads to massive buzz about your product; The most successful buzz marketing campaigns can lead to instant interest in your brand or product and the potential of reaching millions of people.

If you are looking to launch a new product or are just interested in getting people to talk about your product, service, or website, Buzz marketing must be an integral part of your online media strategy.  Pepperjam is one of the top buzz marketing firms in the United States.

For more information about Pepperjam's Media Planning and Management Services, please contact us at 877-796-5700 or use the form provided below for a Free Online Media Analysis and Proposal:

*Please note that Pepperjam welcomes the opportunity to strategically work with advertising agencies and client referral programs.  Pepperjam has extensive experience working with advertising agencies and welcomes the opportunity to purchase and manage media for your valued clients.